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Sofia Pinzon Toasty Avocado Lover Founder

SOFIA PINZON was born in Montevideo, Uruguay. Grew up in Medellin, Colombia, where she enjoyed the biggest and juiciest avocados year around since she was a little girl. She comes from a big family of five daughters. Her father was an incredible entrepreneur who loved traveling. They have traveled the world together where they got to taste all kinds of cuisines and experience the hospitality industry. 

SOFIA has lived in Canada, France, China, Switzerland and now is based in San Francisco, CA. She studied Events Management in Shanghai, China, receiving a diploma from The University of Huddersfield. SOFIA was a member of AIESEC, an international youth leadership organization that creates social impact projects around the world. She spent one summer in Chandigarh, India volunteering for The Environmental Society of India, an organization  that  aims  to  create  environmental awareness among youngsters. She also volunteered in Egypt, teaching English to young children with the aim to open their doors to the world. 

SOFIA later left for Europe where she got an MBA (Magna Cum Laude) from Les Roches Global Hospitality Education in Crans Montana, Switzerland, one of the world’s leading hospitality schools. After graduating from Les Roches, she returned to Shanghai, where she worked in hospitality, in both the hotel and events industry. She is obsessed with creating unimaginable and unique experiences while maintaining the highest customer service and quality standards. 

Upon moving to San Francisco, CA in 2017 to be close to family, she decided she wanted to follow her father's footsteps and create her own business and that is how AVOTOASTY was born in 2017. SOFIA saw that there wasn't a place that focused only on her favorite food: AVOCADOS. So, she decided to create a cafe that mixed her love for avocados, great coffee and amazing service. 

In her free time SOFIA loves to spend time with family, travel and volunteer. She is currently volunteering with NEXT Village San Francisco, an organization that helps the elderly have a safe and comfortable life as they age. She is also passionate about helping others achieve their dreams, she plans to start an internship program that will focus on developing the future hospitality entrepreneurs. 


SOFIA enjoys public speaking at all sorts of events, if you would like her to come and speak at your organization please contact us at

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